1927 Standard Coventry Open Tourer
Sold: $12,000
Specifications
| Engine | In-line,4-cylinder,1153cc |
|---|---|
| Gearbox | 3-Speed manual |
| Body Work | Tourer |
| Colour | Maroon |
| Interior | Maroon |
| Trim | Vinyl |
| Wheels | Steel cast Artillery |
| Brakes | Drum |
Description
Based in Coventry, England, the Standard Motor Company introduced their first 'horseless carriage' in 1903. This single-cylinder machine quickly took off, selling well enough to introduce a range of two, three, four and six-cylinder vehicles by 1905.
Company founder, R. W. Maudslay, raced a Standard in the 1905 RAC Tourist Trophy and by 1906 a new factory was required to keep up with production.
Charles Friswell, a London-based dealer, became Company Chairman in 1907 and continued to expand the business, selling bulk orders of cars to clients such as King George V. Friswell eventually sold his interest to C.J. Band and Siegfried Bettmann, who had founded the Triumph Motor Cycle Company, in 1912.
After the First World War production recommenced in 1919, utilising the existing pre-war designs. The early 1920s saw a saloon body introduced and a mass production line installed. By 1924, some 10,000 Standards were being produced each year. It was also around this time that Standard models were all named after local towns.
Though squeezed for profitability in the late-1920s, Standard production continued to increase, and they were building 50,000 units by the outbreak of World War 2.
